Why (and how) new businesses should market to Gen Z
Gen Z is entering the workforce and commands $44 billion in buying power. This market with unique traits and more control over brands needs a different marketing approach.
Generating more revenue by valuing your existing customers
One thing big and small businesses have in common is the amount of effort and time it takes to acquire new customers. The difference between those who experience rapid growth and the others? How much effort they put towards their existing customers.
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